NEWS
Fragrance Brand "Hatenko" to Present the "Scent of Asakusa" Spatial Fragrance Experience
In collaboration with the fragrance brand "Hatenko" by KYARA INNOVATE, a spatial fragrance experience featuring the "Scent of Asakusa" will be presented in the Wisteria Trellis (Fujidana) area of Senso-ji during the event period.
Along with the projection mapping, enjoy the 1,400-year history and culture of Senso-ji through scent as well as light.
The "Hatenko" perfume "Scent of Asakusa" used in this experience is available at the inimu Asakusa store, inimu WebShop, and other retailers.
[KYARA INNOVATE Official Website]
https://kyarainnovate.jp/
[KYARA INNOVATE Press Release (PR TIMES, Japanese)]
https://prtimes.jp/main/html/rd/p/000000040.000065266.html
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CONTACT
[Contact]
Asakusa Culture & Lights Executive Committee Secretariat
Email: info@hitohata.jp
TEL: 03-6737-9291 (Business hours: Weekdays 10:00 AM–5:00 PM, until Friday, November 13, 2026, 5:00 PM)
*Please refrain from contacting Senso-ji directly with inquiries.
View 2025 Event Details ＞[Organizer] Asakusa Culture & Lights Executive Committee
[Planning & Production] HITOHATA Inc.
[Special Cooperation] JTB Corp.
*This project is implemented with the support of the “Projection Mapping Promotion Grant” from the Tokyo Metropolitan Government and the Tokyo Convention & Visitors Bureau.
*This project is implemented with the support of the Agency for Cultural Affairs' FY2026 (Reiwa 8) "Cultural Resource Utilization Project Subsidy (Project to Promote the Utilization of Attractive Cultural Properties Nationwide)."
[Organizer] Asakusa Culture & Lights Executive Committee
[Planning & Production] HITOHATA Inc.
[Special Cooperation] JTB Corp.
*This event is held with the support of the “Projection Mapping Promotion Support Grant” from the Tokyo Metropolitan Government and the Tokyo Convention & Visitors Bureau, and the Agency for Cultural Affairs’ FY2026 (Reiwa 8) “Cultural Resource Utilization Project Subsidy (Project to Promote the Utilization of Attractive Cultural Properties Nationwide).”
